Digital marketing, it’s a necessity for any growing brand in today’s fast-paced world of technology and online connections. If you’re just starting out in business or are well established a well-executed digital marketing strategy is essential for success. You can refine target audiences, grow brand presence and above all increase the bottom line. So to get the most out of digital marketing here are 10 must-do strategies for your brand to consider.
Own your space with a strong presence
Online is most likely to be the first touch point with any potential customers. So make sure your website is designed to convert. It needs to be user-friendly and fully optimised for search engines. Ensure your content is clear and compelling enough to tell your brand message.
Be found first with SEO
Search Engine Optimisation is fundamental to digital marketing. Optimise your site and content and you can rank higher in search engine results pages. Being on page one is essential to drive that important organic, ready to purchase, traffic to your site.
It’s all about the content
Content is king in digital marketing. Make sure you put effort into developing high quality words, videos and images. Develop your content marketing strategy that includes regular blog posts, quality videos, infographics, and more to ensure your audience is engaged with your brand and positions your brand as an industry authority.
Get social savvy
Use the power of social media to make connections with your target audience. Choose the channels that best align with your target demographic, post engaging content where they hang out and don’t forget to interact with them regularly by answering comments and creating interesting polls and questions for them to answer.
Nurture your database
Ensure you build a database of contacts in a CRM and use this to create regular updates to engage and nurture your existing customers or clients. You can create offers, loyalty coupons and up-to-the-minute news for an audience that chose to hear from you. Remember it’s easier to sell to existing customers than to find new ones. Email marketing is essential for retention.
Advertising online
Ads are a great way to connect with ready-to-buy customers, they are searching for you, so create PPC (pay-per-click) ads that target these people. Whether it’s using Google Ads or ads on social media such as Facebook or LinkedIn you can really fine tune your target audience to get the best ROI. This is a great strategy to get fast results and traffic flowing to your online store
Use industry influencers
Using someone else's followers is a great strategy for getting your brand noticed, especially if there are hundreds of thousands of them. Collaborate with influencers that are relevant to your industry or product. If an influencer appears to be using your product or services then it builds trust and credibility with their followers. You can then leverage some of them over to your page.
Phone first
Most of your target audience will be using mobile devices to search. That’s just reality in today’s online world. You need to ensure your website is optimised for mobile. Not only does it make it easier for your customers, it’s also rewarded by Google and ranks you higher.
Trust the data
Unlike traditional marketing, digital marketing is easy to track and analyse with tools such as Google Analytics and social media insights. It’s also a lot easier to make changes quickly based on the data. Try split testing ads, and then push the money to the ads that are performing better to get a better return. Keep track of data month to month to measure how performance is affected not only by your activity, but with seasonal changes. You can then be smarter with your marketing spend throughout the year.
Conversion trumps traffic
Getting the masses to your website is one challenge, but it’s more important that you convert these visitors into paying customers. You should constantly be analysing and refining your conversion strategy to ensure your visitors are spending. Test and refine landing pages and call to action to see what works.
Listen to the customer
Feedback and comments from your customers to super important. If you engage with them regularly, then you can learn a lot about the needs of your audience. Keep them happy and don’t forget to ask for a review on Google and social media. Reviews are often the first place new customers go to aid purchase decision-making.
Don’t stand still
The digital landscape is in a constant state of flux. Technology changes and industry trends affect results. Stay ahead of the changes and keep your strategy up to date. You need to be ready to adapt and to pivot to stay ahead of the competitors.
So that’s our top 10 digital marketing strategies. Digital marketing truly is about taking a multifaceted approach to your strategy. You need to have a commitment to the strategy and be ready to make refinements often. But following the above will set your brand on course for digital success.
If you want any more information on digital marketing for your brand, feel free to reach out to us. We offer a free Discovery Session where we can deep dive into your brand to work out the best possible strategy for your growth.